NADA X JAN ROTHUIZEN
This project was developed during my Information Design minor in collaboration with artist Jan Rothuizen. The goal was to translate a complex, real-world story into an engaging and interactive digital experience.
The focus of the project was Palomino, Colombia—a place defined by strong contrasts. On one hand, it is known for its natural beauty and tourism, while on the other, it faces social and economic challenges that are often overlooked.
Through research and storytelling, we designed an interactive map that allows users to explore both sides of Palomino. Instead of presenting a single narrative, the experience invites users to navigate the environment themselves and discover different perspectives.
This project explores how interactive design and visual storytelling can be used to communicate layered, meaningful stories and create deeper user engagement.
My Responsibilities
• Information Design
• Concept Development
• UX Design
• Interaction Design
• Visual Design
• Storytelling
• Prototyping
TOOLS
Figma
Adobe Illustrator
Prototyping tools
OUTCOME
An interactive storytelling experience in the form of a digital map that guides users through Palomino, Colombia. The map allows users to explore both the touristic and the less visible realities of the region through a self-directed journey.
By combining art, narrative, and interaction, the project transforms information into an immersive experience. It demonstrates how design can make complex stories accessible, engaging, and impactful.
1. Project Overview
Project: What If
Role: UX/UI Designer
Duration: Semester project
Context: Educational game about social media algorithms
Social media platforms like TikTok and Instagram use algorithms to personalize content and maximize engagement. Teenagers interact with these systems daily but rarely understand how they work.
This project explores how design can make algorithmic influence visible and understandable for teenagers through playful interaction.
The result is What If, a hybrid educational game combining physical cards, role-play, and digital interaction to help teenagers explore how algorithms shape their online experiences.
Project Overview
Project: What If
Role: UX/UI Designer
Duration: 12 weeks
Context: Educational digital game about social media algorithms
Social media platforms like TikTok and Instagram use algorithms to personalize content and influence what users see online. Teenagers interact with these systems every day, but often do not understand how these algorithms work or how they shape their behavior, emotions, and online experiences.
The goal of this project was to design an interactive experience that helps teenagers understand algorithmic influence in a simple, engaging, and playful way.
Through research, co-creation workshops with teenagers, and iterative prototyping, the concept What If was developed. The result is a hybrid educational game that combines digital interaction, physical cards, and role-play scenarios to make invisible algorithmic systems tangible and understandable.
The project explores how playful design, guided reflection, and user participation can help translate complex technological concepts into meaningful learning experiences for young audiences.
My Responsibilities
User research
Workshop facilitation
Concept development
UX design
Interaction design
Visual design
Prototype testing
Tools
Figma
Illustrator
Prototyping tools
Workshop methods
Outcome
An interactive hybrid game that helps teenagers explore how algorithms influence their social media experiences through playful decision-making and reflection.