AICHE APP
Streetwear brands Aiche IS not just built on clothing, but on community, exclusivity, and experience. However, many lack a strong digital environment where these elements come together and actively engage their audience.
The goal of this project was to design an interactive app that strengthens Aiche’s digital brand community. The focus was on creating an experience that combines exclusivity, inspiration, and loyalty, while aligning closely with the behaviors, needs, and frustrations of the target audience.
Through UX/UI design, branding, and iterative prototyping, a concept was developed that is both visually compelling and functionally effective. The result is an app where users don’t just consume content, but actively participate in the community.
This project explores how digital products can help an offline brand grow into a community-driven ecosystem
My Responsibilities
• UX Research
• Concept Development
• UI Design
• Interaction Design
• Branding
• Prototyping
• User TestingTools
TOOLS
An interactive app for Aiche that brings users together in an exclusive community. The app features a community feed with outfit posts and challenges, backstage content with QR-based rewards, a points system, and an event calendar with notifications.
Through micro-animations, swipe interactions, and clear onboarding, the experience feels smooth and premium. The result is a digital platform that helps an offline streetwear brand grow into a strong, community-based ecosystem.
1. Project Overview
Project: What If
Role: UX/UI Designer
Duration: Semester project
Context: Educational game about social media algorithms
Social media platforms like TikTok and Instagram use algorithms to personalize content and maximize engagement. Teenagers interact with these systems daily but rarely understand how they work.
This project explores how design can make algorithmic influence visible and understandable for teenagers through playful interaction.
The result is What If, a hybrid educational game combining physical cards, role-play, and digital interaction to help teenagers explore how algorithms shape their online experiences.
Project Overview
Project: What If
Role: UX/UI Designer
Duration: 12 weeks
Context: Educational digital game about social media algorithms
Social media platforms like TikTok and Instagram use algorithms to personalize content and influence what users see online. Teenagers interact with these systems every day, but often do not understand how these algorithms work or how they shape their behavior, emotions, and online experiences.
The goal of this project was to design an interactive experience that helps teenagers understand algorithmic influence in a simple, engaging, and playful way.
Through research, co-creation workshops with teenagers, and iterative prototyping, the concept What If was developed. The result is a hybrid educational game that combines digital interaction, physical cards, and role-play scenarios to make invisible algorithmic systems tangible and understandable.
The project explores how playful design, guided reflection, and user participation can help translate complex technological concepts into meaningful learning experiences for young audiences.
My Responsibilities
User research
Workshop facilitation
Concept development
UX design
Interaction design
Visual design
Prototype testing
Tools
Figma
Illustrator
Prototyping tools
Workshop methods
Outcome
An interactive hybrid game that helps teenagers explore how algorithms influence their social media experiences through playful decision-making and reflection.